Senior Digital Analytics Consultant

Account Management · Charlestown, Massachusetts
Department Account Management
Employment Type Full-Time
Minimum Experience Experienced

    As a Senior Digital Analytics Consultant at Maark, you will play a key role in our growing digital solutions team using various tools and hands-on digital data analysis. You will help define, measure, and optimize ongoing marketing campaign performance, tagging strategy development, and manage web analytics and KPI implementations. We’re looking for someone with robust Adobe Analytics experience with a specific focus on Adobe Analytics Workspace. Experience in AEP, RTCDP, and CJA is a big plus. The consultant will help our client optimize current campaigns, develop better-performing campaigns, and drive higher ROI.

     

    Our ideal candidate should have 6-8 years of relevant professional experience conducting Adobe Analytics, Launch, and Adobe Analytics Workspace, and preferably hold Adobe Analytics business practitioner or architect certification. The ideal candidate should be inherently analytical, experienced in website analytics and tagging and digital marketing, has excellent communication skills and is adaptable, friendly, and honest.

     

    The Senior Digital Analytics Consultant will be involved in various efforts like generating insights from multiple digital marketing initiatives, including websites (desktop & mobile), display and social campaigns, digital media, mobile apps, email, customer relationship management databases, and eCommerce platforms. The areas of analytic focus for this role will be Adobe Analytics, Adobe Analytics Workspace, and Google Analytics. In addition to working on key accounts and across many digital channels, the consultant will need to collaborate with our internal sales, account management, creative, strategy, tech, database, and project management teams whenever the need arises.

    As a Digital Analytics Consultant, you will…

    • Serve as a resident SME in Adobe analytics spanning Web, Mobile, Social, Email, and Media.
    • Provide Adobe analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
    • Coordinate with internal technology teams and 3rd party vendors to build the best possible measurement solutions to help evaluate performance.
    • Develop and present customized marketing performance reports.
    • Access and analyze digital marketing data from various analytic tools (Database, Email, Website, etc.) to create these customized reports and dashboards. In some cases, this data will be delivered to you.
    • Other analysis areas will include Banner Ads, Video, Print, Mobile, Search, Rx, and possibly some social media pages.
    • The role will be responsible for pulling reports and data analysis and focusing on crafting the marketing results presentations and making recommendations.
    • Analyze digital marketing performance based on customer and product segmentation and develop segmentation approaches for customers and prospects.
    • Recommend contact optimization strategies to maximize revenue and profit. It is essential to be able to connect performance to business impact.
    • Advise on, build, and maintain complete documentation for all projects.
    • Working on multiple projects at a time. Anticipating project risk and constraints and proactively working on solutions to address the risk/constraints.
    • Provide ad hoc reporting.
    • Managing and working on web analytics audits and measurement frameworks to ensure all KPIs are tracking appropriately and that these KPIs ladder back to business objectives.
    • Identify potential data quality issues, are responsible for quality assurance testing, and guide the correction of any practical problems. Will work with the analyst closely in this capacity.

     

    You may be a fit for this role if you...

    • 6-8 years of relevant professional experience conducting Adobe Analytics, Launch, Google Analytics, and GTM
    • Strong Adobe Analytics Workspace experience
    • Any exposure to AEP, RTCDP, and CJA is a huge plus.
    • Adobe Analytics Business Practitioner or Architect certification is preferred.
    • Strong analytic thought process and ability to interpret findings.
    • Experience in SQL and Python (pandas) / R
    • Experience in data pipelines, data warehousing, and data lake concepts
    • Experience integrations of third-party CRM systems. Marketing Platforms, MDMs
    • Effective communicator in both written and spoken.
    • Advanced level user in Excel pivot tables, charts, v-lookups, and dashboard creation.
    • Advanced Microsoft PowerPoint skills and experience developing client presentations.
    • Strong working knowledge of statistical analysis and research methodologies.
    • Deep experience with Adobe Analytics solution design, implementation rollout, and QA’ing is required. Google analytics and QA’ing GA events & tracking is preferred.
    • Exposure to the broader Adobe & Google marketing clouds.
    • Bachelor’s degree is required, and a master’s degree is preferred but not required.
    • Familiarity with databases (what they are, how they are structured and used) is preferred.
    • Exposure to data visualization tools is preferred.
    • Ability to organize and mine large sets of data for insights.
    • Ability to communicate the findings of complex analysis.
    • Ability to find critical insights across disparate sets of data to help positively impact the business.
    • Detail-oriented, organized, and able to independently work on multiple projects over a day.
    • Team player with the ability to work well in a cross-functional team environment and work effectively with diverse teams, including statistical, technical, creative, and marketing resources.
    • Demonstrates an ability to think outside the box and take the initiative upon themselves to solve problems as they arise.

     

     

    Full-Time Benefits

    • Competitive salary
    • 100% health and dental
    • 401(k) with company match
    • Generous paid time off plan

     

    You may be a fit at Maark if you...are a problem solver at heart.

     

    On all teams at Maark (creative, engineering, and management), problem-solving plays a significant role in our day-to-day work. Our work is always more than how something looks or was built but more closely aligns with how we solved a client or user's problem. These problems are often complex and related to new businesses or industries that most designers and engineers have not had experience with. Team members at Maark go above and beyond to learn about these problems and propose new and better solutions to our clients and their users.

     

    They are highly organized and independent.

    Maark is a small team of creators that work closely with clients to help them realize their vision. This calls for everyone at Maark to manage their time and be responsible for their work. The businesses we are working with and the problems we are solving can be very complex—independent management values help make that complexity approachable.


    About Maark

    Maark is a strategic marketing and innovation agency for global companies - headquartered in Boston, MA. We help our clients define and articulate their vision, design new connected customer experiences, and develop applications at the intersection of where what's possible meets what's relevant. The Maark creative team is made up of artists, illustrators, designers, and developers; all focused on creating the best experiences for B2B markets.


    At Maark, we don’t just accept difference - we celebrate it, we support it, and we respect it for the benefit of our employees, our products and our community. Maark is an equal opportunity employer. Employment at Maark is based solely on a person's merit and qualifications directly related to professional competence. Maark does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law.

    We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline.

     

    Thank You

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    • Location
      Charlestown, Massachusetts
    • Department
      Account Management
    • Employment Type
      Full-Time
    • Minimum Experience
      Experienced