As a Senior Digital Analytics Consultant at Maark, you will play a key role in our growing digital solutions team using various tools and hands-on digital data analysis. You will help define, measure, and optimize ongoing marketing campaign performance, tagging strategy development, and manage web analytics and KPI implementations. We’re looking for someone with robust Adobe Analytics experience with a specific focus on Adobe Analytics Workspace. Experience in AEP, RTCDP, and CJA is a big plus. The consultant will help our client optimize current campaigns, develop better-performing campaigns, and drive higher ROI.
Our ideal candidate should have 6-8 years of relevant professional experience conducting Adobe Analytics, Launch, and Adobe Analytics Workspace, and preferably hold Adobe Analytics business practitioner or architect certification. The ideal candidate should be inherently analytical, experienced in website analytics and tagging and digital marketing, has excellent communication skills and is adaptable, friendly, and honest.
The Senior Digital Analytics Consultant will be involved in various efforts like generating insights from multiple digital marketing initiatives, including websites (desktop & mobile), display and social campaigns, digital media, mobile apps, email, customer relationship management databases, and eCommerce platforms. The areas of analytic focus for this role will be Adobe Analytics, Adobe Analytics Workspace, and Google Analytics. In addition to working on key accounts and across many digital channels, the consultant will need to collaborate with our internal sales, account management, creative, strategy, tech, database, and project management teams whenever the need arises.
As a Digital Analytics Consultant, you will…
You may be a fit for this role if you...
You may be a fit at Maark if you...are a problem solver at heart.
On all teams at Maark (creative, engineering, and management), problem-solving plays a significant role in our day-to-day work. Our work is always more than how something looks or was built but more closely aligns with how we solved a client or user's problem. These problems are often complex and related to new businesses or industries that most designers and engineers have not had experience with. Team members at Maark go above and beyond to learn about these problems and propose new and better solutions to our clients and their users.
They are highly organized and independent.
Maark is a small team of creators that work closely with clients to help them realize their vision. This calls for everyone at Maark to manage their time and be responsible for their work. The businesses we are working with and the problems we are solving can be very complex—independent management values help make that complexity approachable.
Maark is a strategic marketing and innovation agency for global companies - headquartered in Boston, MA. We help our clients define and articulate their vision, design new connected customer experiences, and develop applications at the intersection of where what's possible meets what's relevant. The Maark creative team is made up of artists, illustrators, designers, and developers; all focused on creating the best experiences for B2B markets.
At Maark, we don’t just accept difference - we celebrate it, we support it, and we respect it for the benefit of our employees, our products and our community. Maark is an equal opportunity employer. Employment at Maark is based solely on a person's merit and qualifications directly related to professional competence. Maark does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law.
We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline.
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