CDP Consultant

Account Management · Charlestown, Massachusetts
Department Account Management
Employment Type Full-Time

As a customer data platform (CDP) consultant at Maark, you’ll play a lead role in defining and delivering world-class data-driven marketing solutions utilizing various CDP applications like Adobe Experience Platform (AEP) and related applications like Adobe Real-time Customer Data Profile (RTCDP), Adobe Journey Optimizer, and Adobe Analytics to infuse real-time customer data from various sources into complex marketing outcomes. The ideal candidate will be excited to lead client workshops to identify and document business requirements and use cases, define data sources and processes, and facilitate design and development efforts to drive end-to-end digital transformation projects.

 

As a data strategist and CDP consultant, you will…

  • Serve as the lead between internal or external stakeholders to identify and define business needs and align with technical teams to translate these needs into technical requirements.
  • Perform gap analyses between the current state and future state recommendations
  • Assess and document current state and future state, functionality, and requirements for data systems, applications, and marketing channels.
  • Support the engineering team throughout development in ongoing requirement updates.
  • Develop functional and technical solutions to deliver on requirements, spanning data processes, data ingestion, analytics, id resolution, segmentation, activation & personalization
  • Support quality assurance activities, own process changes, and ensure design changes meet the business requirements.
  • Drive core Agile processes, including story creation, backlog refinement, and product demos
  • Manage, mentor, and train other consultants

 

You may be a fit for this role if you...

  • Have 2+ years of CDP consulting experience
  • Have a Bachelor’s or Master’s degree in information systems or computer science
  • Have 3+ years of experience as a marketing technology consultant.
  • Experience organizing and facilitating client workshops
  • Working knowledge of data schemas, relatable datasets, customer profiles, profile stitching, and id resolution
  • Understanding of data pipelines, data warehousing, and data lake concepts
  • Knowledge of integrating databases and marketing platforms.
  • One or more years of experience with Adobe marketing applications and other CDP platforms
  • Strong written and verbal communication, presentation, client service, and technical writing skills, coupled with a strong interest in further developing and integrating data processes and technology skills
  • Ability to be a self-starter and handle multiple tasks and priorities

 

Nice to have experience...

  • Adobe Certifications regarding Adobe Experience Platform, Adobe Real-Time CDP, Adobe Analytics, Adobe Target, Adobe Audience Manager.
  • Business Consulting experience in Mar-tech and data-driven marketing solutions
  • Experience working in an agile implementation environment
  • Prior CDP and mar-tech consulting experience with any CDP platform.

 


 

Full-Time Benefits

  •  Competitive salary
  • 100% health and dental
  • 401(k) with company match
  • Generous paid time off plan



You may be a fit at Maark if you...are a problem solver at heart.

 

On all teams at Maark (creative, engineering, and management), problem-solving plays a significant role in our day-to-day work. Our work is always more than how something looks or was built but more closely aligns with how we solved a client or user's problem. These problems are often complex and related to new businesses or industries that most designers and engineers have not had experience with. Team members at Maark go above and beyond to learn about these problems and propose new and better solutions to our clients and their users.

 

They are highly organized and independent.

Maark is a small team of creators that work closely with clients to help them realize their vision. This calls for everyone at Maark to manage their time and be responsible for their work. The businesses we are working with and the problems we are solving can be very complex—independent management values help make that complexity approachable.

 


About Maark

Maark is a strategic marketing and innovation agency for global companies - headquartered in Boston, MA. We help our clients define and articulate their vision, design new connected customer experiences, and develop applications at the intersection of where what's possible meets what's relevant. The Maark creative team is made up of artists, illustrators, designers, and developers; all focused on creating the best experiences for B2B markets.


At Maark, we don’t just accept difference - we celebrate it, we support it, and we respect it for the benefit of our employees, our products and our community. Maark is an equal opportunity employer. Employment at Maark is based solely on a person's merit and qualifications directly related to professional competence. Maark does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law.

We adhere to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline.

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  • Location
    Charlestown, Massachusetts
  • Department
    Account Management
  • Employment Type
    Full-Time